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How to Pass UTM Parameters between pages

Learn how to effectively pass UTM parameters between pages to ensure accurate tracking of your marketing campaigns.

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Passing UTM Parameters

Why Passing UTM Parameters is Important

Passing UTM parameters between pages is crucial for maintaining the integrity of your campaign tracking. Without it, you may lose valuable data that can impact your marketing analytics.

How to Implement UTM Parameter Passing

There are several methods to pass UTM parameters between pages, including using URL query strings, cookies, and session storage. In this article, we'll cover the basics of each method.

1. Using URL Query Strings

The simplest method is to include UTM parameters in the URLs of your links. This ensures that the parameters are passed to the next page when the link is clicked.

<a href="">Next Page</a>

2. Using Cookies

Another method is to store the UTM parameters in cookies. This can be done using JavaScript to read the URL parameters and set a cookie.

document.cookie = "utm_source=newsletter; path=/";

3. Using Session Storage

Session storage can also be used to store UTM parameters. This method is similar to using cookies but is limited to the userapos;s session.

sessionStorage.setItem('utm_source', 'newsletter');


By passing UTM parameters between pages, you can ensure that your marketing campaign data remains intact and accurate. Choose the method that best fits your needs and implement it in your website today.